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May 2010 Program



Clint! Runge, Archrival/Youth Marketing Agency, Omaha, NB

Date: Thursday, May 20th
Location: Global Credit Union Auditorium, 1520 W. Third Ave, Spokane

Lunch Program
Time: 12:00pm - 1:30pm
Doors open: 11:30am (lunch served and networking)
Tickets: Members $15, Non-Members $25
RSVP: by Tues, May 18th

This program is sponsored by:


Door Prizes: HD Radio donated by:

What others are saying about AAF Spokane Programs:

"You did it again! This was a great program. I enjoyed it very much...excellent presenter. Thank you for bringing him to Spokane. Lunch was terriffic, too. NICE JOB AAF Spokane!"

"I'm impressed with the last few AAF programs I've attended. It seems you've raised the bar and I'm appreciative of that."
       
The youth market is a constant rolling demographic of new ideas and evolving tastes. It can be difficult for marketers to connect and engage brands with this moving target.

Youth marketing agency Archrival Creative Director Clint! Runge will explore the latest youth themes identified for having a potential impact on brands. He’ll uncover their preferences, behaviors and attitudes on a range of topics from shopping and consumption to living and technology. He’ll talk long-term engrained beliefs and short-term hot topics.

Of particular importance will be the digital insight, helping you identify and adapt to the changing shifts, filter through critical statistics and understand relevant cultural trends across the web landscape. Our breakdown will include vital information for navigating the social space, as well as examples of the most innovative digital marketing programs we’ve seen.

Attendees can expect to walk away with big ideas for brands and specific opportunities to tap into the latest themes impacting youth culture.

Clint! Runge is the co-founder and creative director of Archrival, a distinguished Midwest-based brand strategy and design firm known for its strategically based creative and never-say-die work ethic. While he's the sort of guy who likes 7-11 Coca-Cola Slurpees and Velcro shoes, his saving grace is that he knows how to do great creative.

Kicking the tires and lighting the fires, Archrival mixes lifestyle and creative with clients such as Red Bull, Shuan White, Pabst, State Farm, Chipotle, Microsoft and HP.

        

April 2010 Program




Chank Diesel, The Chank Company, Minneapolis MN

Date: Thursday, April 8th
Location: The Montvale Hotel, 1005 W 1st Ave

Lunch Program
Time: 12:00pm - 1:00pm
Doors open: 11:30am (lunch served and networking)
Tickets: Members $15, Non-Members $25
RSVP: by Tues, April 6th

Workshop
Time: 1:30pm - 4:30pm
Doors open: 1:15pm
Tickets: Members $60, Non-Members $75
(includes lunch program)
RSVP: by Tues, April 6th

Special student pricing is available. Please contact us at saf@spokaneadfed.com 

      

The best branding campaigns all use typefaces to help define their visual identities, but when they do it right, you don’t even notice the font. A font is the voice of the printed word, but how do you choose the right one for your campaign?

Chank Diesel is an entertaining and inspirational speaker who wants to spark your typographic creativity. His amusing anecdotes and interesting perspectives engage audiences of creative professionals and students alike. Chank makes custom fonts for big corporate clients, small businesses, non-profit organizations and crazed loner entrepreneurs. You’ll see fonts in a whole new light once you see how Chank has used custom fonts to help his clients add character and charm to their marketing campaigns.

During the workshop, Chank will explain the process of font design and create a new font with the help of attendees.

Some of Chank's fonts were featured in the Smithsonian’s Cooper-Hewitt National Design Museum as “important examples of contemporary typography” in 1996. He was profiled in the Wall Street Journal in 1997. In 2008, he was featured in The New York Times article "Down With Helvetica: Design Your Own Font."

Clients satisfied with Chank custom font work include Cartoon Network, Mars, Electronic Arts, Huggies, Mall of America, Pizza Hut, Scholastic, Target and Walt Disney. Chank also regularly does custom font work for.

        

March 2010 Program




Pat Piper, Barkley Ad Agency, Kansas City, MO

Date: Wednesday, March 10th
Location: Global Credit Union, 1520 W 3rd Ave, Spokane
Time: 12:00pm - 1:30pm
Doors open: 11:30am (lunch served and networking)
Tickets: Members $15, Non-Members $25
RSVP: by Monday, March 8th 

Pat Piper will share the story of how two guys brainstormed a crazy idea, shot some home video and presented it to Sonic Drive-In. To their utter surprise and amazement, Sonic loved the concept and developed an entire campaign around it! Pat’s lively presentation will discuss the Sonic 2 Guys campaign, where it’s been, where it is and where it’s going. Plus he will also share some exciting late breaking work.

 

Pat is an ad prodigy. At the age of three, he wrote his first direct mail piece with a bounce back coupon. At six, he completed his first tri-fold brochure for a local bank. From there, it was point of purchase, annual reports and ads. At twelve, he successfully wrote and directed his own commercial. He was also producer and worked the craft services table. Soon enough, Pat was becoming a local ad star, coming up with catchy jingles and slogans. Unfortunately, his father wanted him to become a professional whittler, making pipes and keepsake hobo clowns to adorn shelves. But Pat wouldn’t have it. When Pat’s father bought him a whittling kit, Pat hocked it for a down payment on a Mac Classic where he could spend his nights writing long copy ads that no one would read.

Despite his Father’s misgivings, Pat began his advertising career in Omaha, Nebraska, working for a couple advertising agencies as a writer. But Pat had his eyes on the bright lights and the wide-open spaces of Kansas City. There he worked with Muller & Company for a few years before settling at Barkley. Over the past ten years, Pat has written for everything from Banks to Burgers winning awards with fancy names like Mercury, Clios, Cannes, One Show and Communications Arts. He is currently a Vice President/Group Creative Director at Barkley.

 


February 2010 Program


 

Michael Strassburger, Modern Dog Design Co., Seattle

Date: Wednesday, February 3rd
Location: Northwest Museum of Arts & Culture (MAC), 2316 W. 1st Avenue, Spokane
Time: 12:00pm - 1:30pm
Doors open: 11:30am (lunch served and networking)
Tickets: Members $15, Non-Members $25
RSVP: by Monday, February 1st

This program is sponsored by:


Door Prizes: 

Michael is bringing some fantastic items to give away! Also, signed copies of Modern Dog: 20 Years of Poster Art will be available for purchase.

Join us as Michael Strassburger, co-founder of Seattle-based Modern Dog Design Co., shares his creative perspective as a top digital designer. He’ll give you a brief overview of their 20 year history – including what it’s like working with fun and challenging clients like K2 Snowboards, Blue Q, Coca-Cola, and Olive Green Dog Products. Hear how to overcome creativity blocks and add intrigue to familiar projects while attracting the right kinds of clients for the projects you love. Modern Dog’s heady mix of intuitive design, cheeky humor and punk rock aesthetics makes them unique among design firms—and a hell of a lot of fun.

In 2006 Graphic Design magazine identified Mike as a one of the “People to Watch”. He has received hundreds of awards and recognition from every major U.S. design publication/or¬ganization, including Graphis, AIGA, Type Directors Club, American Center for Design 100 Show, and Communication Arts.

His work is represented in the permanent archives of the Louve (Rohan Marsan wing), Warsaw National Museum, Smithsonian Institute’s Cooper-Hewitt National Design Museum, the Library of Congress, Denver Art Museum, Hong Kong Heritage Museum, Experience Music Project and the Museum Fur Kunst und Gewerbe, among others. Michael currently teaches design courses at Cornish College of the Arts in Seattle.

Books by Michael Strassburger:

Modern Dog: 20 Years of Poster Art (signed copies will be available for purchase)
Modern Dog's groundbreaking work in poster design over the past two decades. Posters for theater, events, music, social issues, and self-promotion run the gamut of approaches and attitudes, but always reflects founders Mike Strassbuger and Robynne Raye's distinctive eye. What's more and unusual in a design monograph their text is laugh-out-loud funny on nearly every page. Interviews with Mike and Robynne by design luminaries James Victore and Rick Valicenti and an essay by critic Steven Heller illuminate the working methods of these creators of iconic and irreverent fin-de-si cle design.

OH CRAP. I'm Having a Baby.
Looking for the perfect gift to wipe that blissful smile from the faces of your pregnant friends? Look no further, pal. This explicit guide for the uninitiated lays out the ugly truth about pregnancy, delivery, and child rearing. Anna McAllister and Michael Strassburger collaborate on this in-depth look at the joys of parenthood like nausea, baby poop and never sleeping again.


January 2010 Program

 

"What happens here, stays here."


Randy Snow from R&R Partners, Las Vegas

 

Date: Wednesday, January 6th
Location: Global Credit Union Auditorium, 1520 West 3rd Avenue
Time: 12:00pm - 1:30pm
Doors open: 11:30am
Tickets: Members $15, Non-Members $25
RSVP: by Monday, January 4th

This program is sponsored by:

Bajio Mexican Grill
Northtown Square
Wellesley & Division
(509) 482-7997 


A brief history of Las Vegas advertising and the campaign that is still making history.


Go back to the turn of the century (the 21st century) and learn about the insights and decisions that led R&R Partnersto develop a series of ad campaigns unlike any the destination marketing industry had ever seen.  See the ads (and hear the stories behind them) that have help established Las Vegas as one of the world’s leading brands, including examples form all four years of the “What happens here, stays here” campaign.


He'll tell you that marketing success comes from creativity and perseverance, not from the biggest budget muscle. Truth, justice and dead-on concepts will prevail if only you believe.

An expert on destination marketing, Randy is equally expert in the psychology of persuasion. He's been creating and inspiring brilliance for more than 25 years, particularly as midwife to the birth of the breakout success, "What happens here, stays here" campaign for the Las Vegas Convention and Visitors Authority.

The New York Times called it, "a stroke of marketing genius." The line has passed through the lips of everyone from Billy Crystal to Jay Leno, first lady Laura Bush to Supreme Court Justice John Roberts, and scores of celebrities, politicians and sports figures in between. Let's just say, its permanent residence status in American pop culture is secure.

While this might seem to qualify Randy as an overnight success/marketing superhero, he has actually been battling predictability for nearly 20 years, in such sectors as travel and tourism, utilities, entertainment and sports.

December Program:


2009 Clio Awards & Creative Hour

Clio Awards Reel
Date: Thursday, December 10
Location: Magic Lantern Theater, 25 W Main St, Spokane
Time: 4:00pm - 5:30pm
Doors open: 3:30pm
Tickets: Members $15, Non-Members $25 (Includes a drink, popcorn, and candy.)

Followed by the 1st (of many) AAF Spokane Creative Hour!

Creative Hour
Date: Thursday, December 10
Location: Isabella's, 21 W Main St, Spokane
Time: 5:30pm
Tickets: FREE - AAF Spokane guests receive special pricing on food and drinks

This program is sponsored by:


Door Prizes: HD Radio donated by:




The CLIO Awards is one of the world’s most recognized awards competition for advertising, design and interactive. Celebrating its 50th Anniversary in 2009, the CLIO Awards has maintained its original commitment to celebrate and reward creative excellence, honoring a powerful form of communication and its impact on modern culture. At the same time, the CLIO Awards remains focused on evolving with the industry in order to acknowledge the most current, breakthrough work.

To this day, CLIO’s iconic statue is the most widely recognized and coveted symbol of the industry’s creative accomplishments. The CLIO Awards are produced by Nielsen Business Media, a part of The Nielsen Company, a global information and media company.

Creative Hour


You work in advertising. That means you’re creative, or at least embrace creativity. It also means you need to get out of the office, meet your peers and blow off steam. Join us for our first ever Creative Hour at Isabella's. Tickets for Creative Hour are free and you will get discounts on appetizers, great drink specials, and the chance to mingle with all those other wickedly intelligent, creative people crazy enough to be in advertising.

 

 November Program: Lunch & Film


AAF Spokane and SFCC Design Club Present:



Objectified is the second part of a three-film “design trilogy” by Gary Hustwit, director of Helvetica.

Date: Wednesday, November 4
Location: Magic Lantern Theater, 25 W. Main Ave, Spokane

Door Prize: HD radio from Clear Channel Radio

Objectified is a feature-length documentary about our complex relationship with manufactured objects and, by extension, the people who design them. It’s a look at the creativity at work behind everything from toothbrushes to tech gadgets. It’s about the designers who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It’s about personal expression, identity, consumerism, and sustainability.

Through vérité footage and in-depth conversations, the film documents the creative processes of some of the world’s most influential product designers, and looks at how the things they make impact our lives. What can we learn about who we are, and who we want to be, from the objects with which we surround ourselves.

 

 October Program - Kent Lewis


The presentation slides will be emailed to you by Tues, Oct 20. If you do not receive them by end of day on Tues, please email Ginger or call 328.5855.

Kent Lewis - Anvil Media

"Managing your Brand Via Social Media"

 

Topics will include:

The luncheon and workshop topics are the same, but the luncheon will be high level concept with a few examples and best practices while the 3 hour workshop will be hands-on step-by-step focusing on the major social platforms.

Kent Lewis, of Anvil Media, Inc., is responsible for managing operations, marketing and business development to achieve the search engine marketing agency's mission: to build Anvil into the one of the most respected search engine marketing agencies in the world. Current Anvil clients include Extensis, gDiapers, Nautilus, Lucy Activewear, Oregon State University, PC World, Planar, Point6, Tea Collection and Yesmail. When he's not working or hanging out with his family, he likes to write about his travels and life experiences on his blog, The Kent Lewis Experience.

Some of Kent's accomplishments include:



Anvil Media, Inc.
310 NE Falling St.
Portland, OR 97210
503.595.6050
503.223.1008 fax

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